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HelloJoal

● Joal Rose L. · Developer, Writer & Information Junkie

I take in the world—from code to philosophy—and build from there.

My day job is making stubborn enterprise systems cooperate as a Salesforce Principal Consultant. But at my core, I'm a builder fueled by an endless curiosity for both technology and the humanities. I explore the intersection of tech, ethics, and productivity at HelloJoal, sharing how I try to make sense of the world as a self-taught dev with a scattered mind.

Joal smiling at a café table in front of a painted sunset mural
that's me ☀

名片 · calling card

Joal Rose L.

Principal Consultant, Thunder

Architect & Developer, Baker Group

based
Metro Manila, PH
speaks
English · 中文
builds
Salesforce · Next.js
writes
notes at HelloJoal
reading
Digital Fortress

01 · why

The builder's mindset

Being a developer isn't just about writing syntax; it's about modeling reality. The more I understand about how humans think, organize, and find meaning, the better systems I can design.

01

Philosophy gives me the framework

Understanding logic, ethics, and human nature helps me build software that respects users rather than exploiting them.

知彼知己

02

Reading gives me the context

My bookshelf (mostly history, political science, and cognitive science) reminds me that every piece of code exists within a complex human system.

Digital FortressMonstrilioMy Year of Rest and RelaxationThe Argonauts100 Quotes to Read When StressedChinese PhilosophyEthics 101JoinNo Limits

03

Building gives me the output

Software is how I materialize these ideas. It's how I take abstract concepts—like making legislation transparent with CivicSync PH—and turn them into tangible tools.

see what I've built →

02 · how it flows

The feedback loop

Tap a stage, or hover over the diagram, to follow how ideas move through the loop.

  1. Humanities inputs

    Philosophy · Ethics · History · Literature

  2. ↓

    Technical inputs

    CS · Frameworks · Architecture · Mechatronics

  3. ↓

    The filter

    Anti-guru mindset · Synthesis · ADHD hyperfocus

  4. ↓

    Outputs

    Enterprise systems (Salesforce) · Writing (HelloJoal) · Civic tech (CivicSync PH)

  5. ↺ building reveals new human friction → back to the humanities
    ↺ new projects need new solutions → back to the tech

03 · what

A decade of untangling systems

I've spent the last ten years figuring out how things work, and more importantly, how they break.

  1. Current

    Principal Consultant at Thunder, building complex Salesforce solutions and integrations for institutions, and part-time in-house architect and developer at Baker Group.

  2. The foundation

    8+ years of frontend development, and a deep dive into mechatronics and embedded systems just to see how the hardware talks to the software.

  3. The civic angle

    From researching in the Philippine Senate to building open-source civic tech, I'm driven by how technology impacts public life.

full work history →

04 · how I share

HelloJoal: notes from an information junkie

I've been teaching myself how to learn for as long as I can remember. HelloJoal is where I share what actually stuck: a working notebook for making sense of a noisy digital world.

You'll find ideas, complaints, and questions on building sustainable productivity, philosophy as seen from a distractible mind, and honest takes on the tech we build and use. No guru here, just someone taking notes out loud.

05 · off the clock

When the screens are off

You'll find me tinkering with 3D printers, testing out new fountain pen inks on Midori paper, or clearing my head with martial arts and swimming laps. Otherwise I'm probably cooking, lifting weights, or reading.

06 · lately

Through my lens

all photos →
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